How do I find marketing research and consumer information?
Several of our databases have market information, but the best place to start market research are our two Mintel databases.
Mintel Academic provides insights into consumer trends for a variety of sectors including the financial industry, consumer trends and retail. In addition, these reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion. They break down complex demographic issues and make it easy to understand the many factors that drive market growth.
Mintel Market Sizes database provides international datasets and statistics to complement the insights found in Mintel Reports. It also presents market data and economic trends for over 60 countries and hundreds of products.